“For the past few years the Road Shows attendance at the Lincolnshire Show has provided us a direct link to large numbers of school groups and teachers that have fed into our Chance to Shine programmes. Being able to talk about the opportunity we can give the schools face to face has been invaluable as so much information that is sent into schools often does not end up in the right persons hands. We sign up more schools at the County Show than we do via our direct email communications.”
Kevin Spence, CEO Lincolnshire County Cricket
“Using the Cricket Factory rig in an environment like a Shopping Centre where people wouldn’t generally expect to see you provides an excellent opportunity to engage face to face and obtain insight into what they want or expect from cricket. We have always used our Road Show activity to sign up new junior members and whilst this is offered free of charge it still gives us an excellent response, due to the fact that all data requested on our form is completed including obtaining consent for additional marketing. This normally remains unchecked when forms are returned through the post or by email.”
Tom Holdcroft, Media and Marketing Manager, Derbyshire County Cricket
“The Road Show creates the perfect platform to meet face to face with kids, parents and teachers and enlighten their interest in our sport. For us, we have had been particularly successful with the engagement of women and girls when using the Cricket Factory Road Show rig.”
Dan Feist, Head of Cricket Operations, Essex County Cricket Club
“There is great merit in the Road Show activity and to have the rig at an event adds a ‘special’ dimension. It provides us a professional ‘front face’ of exposure to Cricket and helps us to inspire new and lapsed players to play whether that be in the garden, street, club or school.”
Tracey Francis, Head of Community Sport, Nottinghamshire County Cricket Board
“We have been fortunate to work with the Cricket Factory for the past few years at the Suffolk Show. Beyond the physical impact of the Cricket Factory Road Show Rig, having a team of dedicated professionals to support our work has been invaluable in making the events a success. The Cricket Factory gives us and Cricket in general the exposure to the public that we simply cannot achieve on our own.”
Andrew Blanchard, Cricket Development Manager, Suffolk Cricket Board
“The Cricket Factory Rig has allowed us for two years running to interact and collect data on a much more personal level than is normally possible. To help ourselves as an FCC to continue and grow it is imperative that we are seen in the community delivering impactful and professional events – we need to give people out in our counties a route to communicate directly with us and meet our sport in their own ‘backyard’”
Spencer Bishop, Press Officer, Somerset County Cricket Club
“The fun and engaging style of the Cricket Factory has helped us attract members of the community who may not have previously considered Cricket. The Rig allows barriers and any preconceptions that may have been formed to be broken down, and by doing this has helped us deliver to new audiences across a diverse section of the County.”
Alex Farmer, Cricket Development Officer, Kent Cricket Board
